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Investing in a Dividend Boost  
Havard Business Review  
July - August 1967  
By Gary MacDougal  
Page 1 2 3 4 5 6  
Dividend ROI  
Once the effect of a dividend increase on the P/E ratio has been estimated, the return on any investment in additional dividends can then be determined by relating dividend value information to the corporation’s present and projected need for funds.

 
  The return from an investment in a dividend increase is the reduction in the number of shares of common stock required to raise a given amount of new capital in the money market, or the improvement in the exchange ratio in an acquisition or merger resulting from the change in the P/E ratio.

 
  The capital saved in this manner is the tangible result of a higher P/E ratio, and the savings can be measured and related to the incremental dividend investment.

 
  Let us return to Synergetic, where we saw that the dividend investment required to move the P/E ratio from 10 to 11 would be $500,000. Each unit increase in P/E is worth $2, for when the in P/E moves from 10 to 11, the stock price moves from $20 per share to $22. Then 250,000 shares (500,000 / 2), or 5% of the total shares outstanding, would have to be used for acquisition purposes, or issued to raise new capital, for Synergetic to “break even.”

 
  It becomes apparent that, to justify “investing” in a higher P/E ratio, the stock intended for a merger or acquisition, or for new capital financing, must represent a fairly significant percentage of a company’s total shares outstanding. The relationship between the percentage of total shares to be used for acquisitions or new financing and the amount Synergetic can invest to increase the P/E ratio one unit is shown in Exhibit V.

 
  As this exhibit shows, if the equivalent 25% of total common shares outstanding is to be used in a given year for acquisitions or issued to raise new equity, Synergetic can pay up to $2,500,000 for each unit increase in the P/E ratio before the break-even point is reached. IF more than $2,500,000 is spent on dividends, a negative return will result.

 
  Putting the information developed in the first three steps together, a return on investment calculation for a specific dividend decision can be made, as shown in the following example:

 
Assume that Synergetic (EPS, $2; outstanding shares, 5,000,000; current P/E ratio, 10) is planning to exchange 300,000 shares of common stock for acquistitions in the next 12 months. Increasing the P/E from 10 to 11 has a value of $600,000 (EPS of $2 times 300,000 shares). The return on investment is determined by relating the $600,000 value received to the $500,000 investment required to move the P/E from 10 to 11. The ROI is 20%, since:

 
(($600,000 - $500,000) / $500,000) * 100 = 20%

 
The above example is somewhat simplified for purposes of explanation, since the effect of only one year was considered. This analysis can be used over a planning horizon longer than a year by applying discounted cash flow techniques to appropriate financial forecasts which spell out the number of shares to be used for acquisitions or new equity capital purposes over a period of time.

 
  In some situations – for example, if Synergetic planned to use about 300,000 shares of stock each year for acquisition purposes—simplified calculations are possible.

 
  To develop the necessary longer-term earnings and capital budget forecasts for this analysis is of course quite difficult in some industries. A company must make an attempt, however, since a decision to increase the regular dividend is a major commitment for an indefinite period. Raising the dividend and then reducing it some time later damages a company’s reputation in the money market.

 


 
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